Hello friends! It’s been a while since I’ve posted, and I am happy to be back and better able to serve you. As I shared in this post, I got a full-time job that pulled my time away from blogging. Although I was still working online, I missed this space and you.
While I Was Gone
My time away afforded me many great learnings and opportunities. Follow me as I share what I’ve been up to and what’s next for Gifts We Use.
As a content manager, I learned valuable principles in communication and web design that helped me give this blog a fresh new look. Here’s how it’s changed:
Some of my greatest learnings in content management include:
- Communicating why before what. With so much information in the interwebs pulling for our attention, the thing that keeps people around isn’t just the what, but also the connection to the why. Why should a reader care about this information? Why should it be important to them? Answering these questions will keep readers around, and keep them coming back.
- Content hierarchy. This is something I did naturally already, but the importance of making posts easy to read is key not only to the writer’s process, but also for making the reader’s time more efficient.
- The power of short form content. One of the easiest ways to plan social media content is to extract short form content from long form content. In other words, your social posts can be pulled by taking small points from a longer blog post then pointing back to your blog to read the rest. When communicating why and building hierarchy are applied to your posts, pulling short form content is easy to do.
Managing social media as part of my job also helped me gain skills needed to manage a large following and find great tools that will make you more effective.
Some of my biggest takeaways in social media management include:
- Social Content Planning. Planning and scheduling content in advance will save so much time in the long run and allow you to focus better on engagement in real time.
- The importance of engagement. Social media is not just about blasting information and links to your blog. It’s about engagement, creating conversations, and connection. If all your posts point back to your blog, you’re missing out on some key connections.
- Staying updated on changes and trends. With new platforms popping up every few months, and algorithms changing just as frequently, staying connected to changes and how it impacts your platform will help bloggers to be more agile and roll with the punches.
What Can You Expect from Gifts We Use?
Now that I am back, my main goal is to help you organize the most consuming aspects of life so that you can do what’s important. With a renewed sense of purpose and refined skills, I’m here to share all that I have learned to help serve you. That’s what this space is all about, using our gifts to grow, love and serve.
There are so many things on our plates—work, kids, family, chores, and a social life in there somewhere, too. Let’s wade through it together so your time and attention focuses on what matters most. #GrowLoveServe isn’t about putting more on your plate, it’s about putting the right things on your plate at the right time.
How Can I Help you?
Making sure that content here is useful for you is how I’m best able to serve you. In order to do that, we should connect! Tell me about your needs, what you want to see. Take this reader survey to tell me how organizing, technology, blogging, and free printables can change your life for the better.
Another way to connect with me and others who want to use their gifts to grow, love, and serve is to join the Gifts We Use community! We will share trials, victories, tips, and get first to know updates. There will also be exclusive video content just for community members.
I am really fired up to be back and here to stay. There is so much to share and I am all ears for you.
What’s the most consuming area of life that you just can’t seem to get organized?